Our Ambition
Green Gold aims to become a leading player in the Agriculture Sector in the Middle East and North Africa. Our ambition is to be the preferred supplier for growers in need of various agricultural solutions.
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Our strategy
- To be close to the markets where we operate, Green Gold establishes local organisations. This ensures direct marketing and technical support to our customers, especially the growers.
- Green Gold is committed to improving and enhancing customers’ output and yield, as well as providing the know-how for the best use of scarce natural resources. With this approach, we can maximise benefits to our customers and provide excellent after-sales service.
- Green Gold’s strategy is to specialise in marketing and sales of top agricultural technologies by partnering with world-leading suppliers.
- Green Gold’s strategy also involves diversifying its portfolio and expanding its geographical presence in the Middle East and North Africa. Consequently, Green Gold offers customers in various markets a range of products including seeds, crop protection, fertilisers, machinery, and public health solutions.
- Green Gold’s strategic approach is to continuously develop its people capabilities by hiring experienced teams that contribute to the growth of the private market in many MENA countries.